Posted: December 10th, 2009 | Filed under: Market | No Comments »
Malaysia – YTL Communications has handed JWT and Agenda the task of launching its national brand communications plan as it bids to build the first nationwide 4G mobile internet network.
“We need partners who are passionate about this, understand our challenges and are willing to walk the extra mile to make the difference,” Yap Kok Leong, chief marketing officer, YTL Communications, said.
YTL Communications is partnering with Clearwire, Cisco, GCT and Samsung on the project.
JWT will now work with Agenda to launch a 360-degree marketing communications plan in July 2010.
JWT managing director, Subhendu Mukherjee called the 4G mobile internet network project an “important initiative that will not only improve communications in Malaysia but also drive innovation and investment in the economy.”
Posted: December 3rd, 2009 | Filed under: Market | No Comments »
KUALA LUMPUR – YTL Communications, a subsidiary of one of Malaysia’s leading integrated infrastructure conglomerates, has appointed JWT to launch its national brand communications plan to promote the country’s first 4G mobile internet network.
Agenda will take on digital duties, and both WPP companies will work to launch a through-the-line communications plan in July 2010.
“We will be building the first nationwide 4G mobile internet network in the world. We need partners who are passionate about this, understand our challenges and are willing to walk the extra mile to make the difference,” said Yap Kok Leong, chief marketing officer, YTL Communications. “We believe JWT can deliver this promise. Together, we will deliver a truly connected life to the Malaysian people.”
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Posted: December 1st, 2009 | Filed under: Market | No Comments »
KUALA LUMPUR: Rising broadband competition appears to be halting the growth for incumbent Telekom Malaysia Bhd’s (TM) broadband segment, which expanded a mere 6% in the third quarter ended Sept 30 compared with over 40% a year ago.
In addition to fast-growing 4G WiMAX operator Packet One Networks (M) Sdn Bhd (P1), TM also faces strong competition from Celcom (M) Bhd, Maxis Bhd and DiGi.Com Bhd which continue to aggressively promote their mobile broadband high-speed downlink packet access offerings.
The broadband landscape has intensified where it isn’t just the 3G cellular players like Celcom, DiGi and Maxis that are growing their mobile broadband share. 4G WiMAX operators such as P1 are also giving the celcos a run for their market shares.