YTL appoints JWT to launch Ymax

KUALA LUMPUR – YTL Communications, a subsidiary of one of Malaysia’s leading integrated infrastructure conglomerates, has appointed JWT to launch its national brand communications plan to promote the country’s first 4G mobile internet network.

Agenda will take on digital duties, and both WPP companies will work to launch a through-the-line communications plan in July 2010.

“We will be building the first nationwide 4G mobile internet network in the world. We need partners who are passionate about this, understand our challenges and are willing to walk the extra mile to make the difference,” said Yap Kok Leong, chief marketing officer, YTL Communications. “We believe JWT can deliver this promise. Together, we will deliver a truly connected life to the Malaysian people.”

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YTL and other Wimax operators halt growth of TM’s broadband segment

KUALA LUMPUR: Rising broadband competition appears to be halting the growth for incumbent Telekom Malaysia Bhd’s (TM) broadband segment, which expanded a mere 6% in the third quarter ended Sept 30 compared with over 40% a year ago.

In addition to fast-growing 4G WiMAX operator Packet One Networks (M) Sdn Bhd (P1), TM also faces strong competition from Celcom (M) Bhd, Maxis Bhd and DiGi.Com Bhd which continue to aggressively promote their mobile broadband high-speed downlink packet access offerings.

The broadband landscape has intensified where it isn’t just the 3G cellular players like Celcom, DiGi and Maxis that are growing their mobile broadband share. 4G WiMAX operators such as P1 are also giving the celcos a run for their market shares.